SMX East — New York, NY
This session looks at how to improve site ranking by gaining links from sites across the web.
Moderator:
Detlev Johnson, CEO, SearchReturn
Speakers:
Rand Fishkin, CEO, SEOmoz
Debra Mastaler, President, Alliance-Link
Roger Montti, Owner, martinibuster
Jeff Muendel, Search and Online Marketing Analyst, Netconcepts
Eric Ward, CEO, EricWard.com
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SMX East — New York, NY
Can you find the same page on your site using different URLs? That might cause you duplicate content issues. Does your content management system put out parameters that block crawling? Own multiple domains pointing at the same site? Are you 301 redirecting them or leaving canonicalization to chance? Confused on even how to pronounce canonicalization, in addition to now being worried about it? Relax. This session looks at a variety of URL and domain name issues you should consider to increase your success with SEO.
Moderator:
Detlev Johnson, CEO, SearchReturn
Speakers:
Nathan Buggia, Live Search Webmaster Central, Lead Program Manager, Microsoft
Stephan Spencer, President, Netconcepts
Sean Suchter, VP of Engineering, Yahoo!
Navneet Virk, Director, Search Marketing, Roundarch
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SMX East — New York, NY
What’s new and exciting in terms of tactics for retailers to show up in shopping search results? This session provides a review.
Moderator: Allan Dick, Owner, Vintage Tub & Bath
Speakers:
Vic Dabricky, TBA, Range Online Media
Greg Hintz, tba, Yahoo!
Ken Jurina, President, Epiar
Stephan Spencer, President, Netconcepts
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Startonomics — San Francisco, CA
Learn SEO strategies and techniques for acquiring startup users & customers from search engines, links, & blogging.
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Blog World Expo — Las Vegas, NV
Panelists:
Brian Clark, Copyblogger
Michael Gray, Atlas Web Service
Lee Odden, TopRank
Stephan Spencer, Netconcepts
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Web 2.0 Expo NY — New York, NY
This session isn’t about SEO fundamentals. You won’t learn why links are important for rankings; you won’t learn how to justify SEO to your boss. What you will learn is how to take your search engine optimization skillset to the next level, even if you’re already a savvy search marketer. SEO expert Stephan Spencer opens up his toolkit to share insightful information that demonstrates each tool in action using audience members’ sites.
If you want the “secret sauce” to rocketing past your competitors in the search results, this session is for you.
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Shop.org Annual Summit — Las Vegas, NV
Forget the grand strategy talks; ignore the expensive, time-consuming software implementations; discard the hard-to-measure long-term plans - this session is about specific, actionable tactics you can use to make money NOW. Our panel of experts are going to give you killer tips to improve your Paid Search, Natural Search, Affiliate Marketing, Email Marketing, Web 2.0, Shopping Feeds, Technology Issues, and Site Optimization. We’re going to be moving fast so we will have a handout for session attendees with all of the gory details. This is the session you want to attend if you want to get your hands dirty and improve the bottom line. It will also help you convince your boss that you came to the Summit to make money — not just party in Vegas.
Moderator:
Allan Dick, Chief Marketing Officer and Senior Plumbing Evangelist, Vintage Tub and Bath
Panelists:
Sam Decker, CMO, Bazaarvoice
Todd Friesen, SEO Ninja, Todd Friesen Associates
Sheldon Gilbert, Founder and CEO, Proclivity
Pinny Gniwisch, Founder and VP, Marketing, ice.com
Brian Klais, Vice President of Search, Netconcepts
Jeff Molander, Principal, Molander & Associates
Brian Platter, General Manager, Home Delivery, Peet’s Coffee & Tea
Brian Smith, Co-founder, SingleFeed
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Web 2.0 Expo NY — New York, NY
This workshop will cover the fundamentals of search engine optimization (SEO) and social media optimization (SMO). The workshop will focus on how to acquire unpaid (aka “organic”) web site visitors from search engines like Google and Yahoo!, as well as from social networking and social media sites like Digg, MySpace, Facebook, and YouTube.
Speakers:
Chris Smith, Lead Strategist, Netconcepts
Neil Patel, Founder & CTO, ACS
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Shop.org Annual Summit — Las Vegas, NV
Join search guru Stephan Spencer and usability and conversion expert Amy Africa in this fast-paced, no-holds-barred (they’ll be gentle if you’re in the audience!) critique-fest, where your and your colleagues’ retail sites are deconstructed in front of a live audience. Think Siskel and Roeper, but super-geeky, a little bit snarky, and fully hyped up on Red Bull.
Speakers:
Stephan Spencer, Founder & President, Netconcepts
Amy Africa, Chief Imagin-8-tion Officer, Eight By Eight
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Shop.org Annnual Summit — Las Vegas, NV
With SEO, strategy is important, but tactics are where the rubber meets the road. SEO is like microsurgery: you should only attempt it if you’re equipped with the proper techniques and tools. The devil really is in the details. A missed redirect, a misconfigured server directive, the lack of a critical tool, the wrong keywords in the wrong place or in the wrong order, and your rankings can tank. Learn how to herd the bots, track and measure the right things, identify and acquire the most valuable links, direct the flow of PageRank for maximum benefit, tune your templates and URLs, and more. Get ready, you’re going to be drinking from the firehose!
Speakers:
Stephan Spencer, Founder & President, Netconcepts
Ken Jurina, Founder and President, Epiar
Ian McAnerin, Founder and CEO, McAnerin International
Jenny Schlueter, Global Online Search Manager, Dell
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HEADQUARTERS
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